Skip to Secondary Navigation Skip to Main Content

Current Beehive


Off-the-wall marketing ideas

You will need some creative ideas and lots of courage, but taking a chance with your marketing is more rewarding -- and potentially more profitable -- than sticking to traditional ideas. Use these examples of things business owners have done to successfully market their companies.

  • Dress up in a costume. Wear a costume related to your business, stand outside and wave to people, and pass out vouchers or free samples. You can do it in front of your business or at a local fair or event. People love free stuff and wearing a costume creates excitement.
  • Create an adoption program. Customers can Adopt-a-Pizza-Flavor, Adopt-a-Sandwich, or Adopt-a-Wine. That product can be featured throughout the month with a fun story about why the customer chose it.
  • Sponsor a competition. Examples include: "Most Dramatic Hair Style Change" for a hairdresser, "Strangest Coffee Order" for a café or "Messiest Car" for a car wash. Give the winner a year of discounts.
  • Create a gimmick. Maybe you always dress in purple or wear orange socks. Some entrepreneurs have a special hat they wear, a memorable license plate, or a wild shade of eye shadow.
  • Celebrate a non-traditional holiday. Everyone sends holiday cards. How about sending green bagels on St. Patrick's Day or fortune cookies on Chinese New Year? You could also run French-themed promotions on Bastille Day in July.
  • Create your own holiday. Choose a week or month and give it your own unique name to bring in business. A hair salon could run a "No More Bad Hair Days" week.
  • Make your menu funny. Use unexpected names, stories, or specials to entertain your customers and get people talking about your business.
  • Develop a wacky ad that runs in the newspaper or on television. One appliance shop owner cut up televisions with a chain saw to show he was slashing prices. He also showed overdressed employees selling overpriced appliances and chased them away. Sales skyrocketed.
  • Pass out unique promotional products with your business information on them. The owner of a window treatment shop -- who was also a golfer -- had golf tees made and passed them out whenever she played. One hotel left rubber ducks for guests with the hotel information printed in permanent ink.
  • Create a "slice of life" story for the press. Give a reporter free dinner at your restaurant on New Year's Eve or some other holiday. Invite them to ride along in your limo service on matric dance night.
No votes yet
Your rating: None
© Copyright 2001 - 2017 One Global Economy Corporation