Skip to Secondary Navigation Skip to Main Content

Current Beehive


A simple plan for marketing

With all you have to do, creating a marketing plan may feel like an overwhelming, time-consuming task, but it doesn't have to be. Here are some guidelines for taking the stress out of this important business tool.

  • A good rule of thumb is to budget 10% to 20% of your gross sales for marketing.
  • Think about one year at a time for your marketing plan, then break it down by month.
  • Write down your goals for the year. Pick no more than 3 goals to focus on for one year. From January through April, for example, concentrate on one goal and then move to the next goal for May through August.
  • Outline the specific ways you will achieve your goals. If a florist wants to bring in more corporate business, he can make a list of targeted companies, call the appropriate contact people at the companies, and send a bouquet or direct mail postcard to the major prospects.
  • Create a schedule or marketing calendar with deadlines when you've identified your activities.
  • Track the results of your marketing. Always ask your new customers how they heard about you. This will tell you which marketing activities are working best.


No votes yet
Your rating: None
© Copyright 2001 - 2017 One Global Economy Corporation