Writing and public speaking are the best low-cost ways to promote yourself as an expert. Using everything you write and speak about maximises your efforts and widens your range of influence. Here's how you can create your expert status.
Write, Write, Write
Writing is a great way to reach your target audience and position yourself as an expert. Send a letter to the editor of your local newspaper or your industry's trade magazine, or pitch a monthly column for readers.
Public speaking? Are you kidding? While few people will admit they love to speak in public, those who do it regularly get used to it, get good at it, and even enjoy it. Public speaking is probably the best way to present yourself as an expert and resource.
Use Your Writing and Speaking Skills to Get More Exposure
While getting published and giving talks provide great exposure, you can get even more mileage from your efforts by using these tips.