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Writing Ad Copy

Advertising Headlines Should:

  • Be five words or less.
  • Promise a benefit.
  • Include an offer.
  • Be clear and specific.


Sample Headline: "Discounts for New Customers"
 

Advertising Copy Should:

  • Ask people to act now.
  • Show the benefit of the product or service.
  • Be brief, but clear.
  • Include a telephone number and other contact information.
     

Sample Advertising Copy:

Look great this spring and save money at the same time! For a limited time only, Claire's Cut and Curl is offering new customers 25% off all hair services and 30% off all products. Make your appointment before May 15 and save!


Call (123) 456-7890
or visit us at:
Ataturk Bulvari No: 1300, Ankara
 

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