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Advertising checklist

When you run ads, you need to make sure you meet the following guidelines. If you don't, that could mean bad news for your business.

Tell the truth.
You must be able to deliver what you promise. False advertising can cause you to lose customers, and maybe your business.

Make fair comparisons.
If you're comparing your product to another, make sure you're being fair and clear. Do both products meet the same needs? Are they in the same price range?

Make sure your customers can use your vouchers.
Does your business name and address appear on your vouchers? Is there an expiry date? Will customers have enough time to use the vouchers once they get them?

Be honest about the cost of your product or service.
Are you giving away a free product or service? Does it depend on the purchase of another item? Be clear and upfront.

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